Products are displayed according to the product’s popularity by default.
💡Audience’s interest plays an important role, as it’ll be the main driver of popularity. In other words, an attractive and affordable product is most likely to reach a qualified audience ready-to-buy. Popularity is calculated by our algorithm, which takes into consideration clicks, price and offer attractiveness.
Let's have a better look.
1. On the product pages, ranking is by price. Similar products are linked together, compared from lowest to highest price.
2. On the category pages, the organic ranking is based on popularity. In other words, the audience dictates what appears on the top of the ranking. Sponsored products appear on the first 3 spots.
3. On the Home Page, products are ranked according to popularity. The spots are solely organic.